Sep 21, 2009

Articles in journals

Barros, C., Correia, A., Kutan, M.

14

10

The objective of this paper is to describe segments of Portuguese holidaymakers traveling to Latin American destinations. A logit latent class model is used to identify segments of Portuguese tourists whose choice differ accordingly a mix of destination attributes, information gathered, previous experience and individual socio-economic characteristics. The model identifies three different segments characterized as nature repeat tourists, ethnic repeat tourists and first time tourists. These findings emphasize the importance of taking into account different choice behavior variables to segment the tourist market.

Segmentation,Consumer Behaviour,Portuguese tourists,Latin America ,Choice,Latent class logit model