Sep 21, 2008

Articles in journals

Barros, C., Correia, A., Butler, R.

47

11

This study analyzes the Portuguese tourist choice process in relation to an emerging destination - Africa. The empirical study was conducted among Portuguese tourists by means of a mixed logit model. The model underlines the importance of a multi-stage process of decision, since the probability of a Portuguese tourist taking a vacation in an African country depends on a mix of motivations concerning destination attributes, travel arrangements, information gathered, previous experience and individual socio-economic characteristics. Policy implications are derived for improving the understanding and management of the destination choices of heterogeneous tourists.

Discrete choice,Portuguese tourists,Africa,mixed logit model